![]() ![]() Treat them as equals, because they are part of 'the team'. We work together to achieve something beautiful. ![]() They need to be stimulated by stories (for the effort they've put in) and regular campaign updates. This group is on a roll and knows what's expected of them. It's a subtle way to introduce an intermediate goal. This contribution will be higher than their current result. Tip: Inform them of the current 'average contribution per participant'. You can also send them weekly 'tips & tricks'. ![]() Congratulate them immediately! Make them aware of the importance of those first donations and stimulate them with enthusiasm! Remind them to thanks their donors. Start with the group with a limited number of donations. The people who haven't done anything will feel encouraged to do more.ĭistinguish the group of active participants (one donation or more) further. Tip: Mention the amount of (decreasing) 'inactives' in every email. These emails will encourage them without looking like spam. Send these emails on the regular, one or two times a week. In other words: who is raising money and who isn't? Activate the 'inactive' participants with a 'activation program' with 'tips & tricks' emails. Not everyone is the same, and different people require a different communication strategy.ĭistinguish the 'active' and the 'inactive' participants. The first thing you need to do at the start of the engagement phase is to segment the participants. Negative communication can discourage your fundraisers. You don't want them to feel attacked because of their lack of results. You don't want to discourage people when they see that they are doing 'an average job'. ![]() Especially the way you approach your participants about their fundraising results. Some information isn't essential for everyone. Identification and segmentation of the diverse group of participants In a hurry? Think about starting a Whatsapp group for quick updates! You can handle the communication peak times by planning your emails and social media posts before you launch your event fundraising campaign.Ī blog is also a handy tool to provide relevant information and news for all involved and one of the most efficient ways to approach a lot of people with the same information. Success won't happen through radio silence. Preparation is everything! Make sure your communication for this period is well-devised it's named the engagement phase for a reason. You can't just sit back, because there is still a lot to do if you want to optimise the results of your event fundraising campaign. The engagement phase is when the participants are preparing themselves, usually with the mindset: "The event is in a few months, I still have a lot of time!" This doesn't mean you should do the same. But how long will this last? Are you going to get out of it? The Kentaa platform offers a lot of information which we will also use in this article.Īfter a good start in the first few days, the number of donations will drop. This post is about the most underestimated part of event fundraising: the engagement phase. You can distinguish three phases during a fundraising event. Every part of the event needs specific accents to come to a better result. The foundation of an event relies on planning and structure. What can you expect, and how can you substantially improve your results? Fundraiser Online and Kentaa have analysed a series of fundraising events to determinate what the success factors are for a fundraising event. Some events raise a lot of money others don't. Event fundraising in the Netherlands is ever on the rise. ![]()
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